
Rohini Bedi is a designer who enjoys the rare privilege of presenting her country's great textile heritage to the fashion patrons of the United
States. India's Zandra Rhodes and one of the most renowned name in design from that glorious sub-continent, Rohini Bedi now lives and creates
out of California's most picturesque County : Orange County. The first designer to give structure and form to the great Indian drape technique and
mould the fabled Indian sari to modern western sensibilities, Rohini moved to the United states at the helm of her career and fame . With over a
dozen solo ramp debuts and a prolific presence in many multi brand stores in the country of her origin, Rohini decided to set up her studio in the
US in Costa Mesa, California.
Making quiet inroads into this niche market, she created handcrafted Indian collections for the burgeoning Indian community that prefers to dress
traditionally on weddings, festivals and special occasions. Rohini adapted her skills in craft based, hand embellished clothing to modern
sensibilities that would suit the tastes of people living in the United states.
Veritable heirlooms, her ensembles now find a presence in every prestigious wedding or function. From Manhattan to the coast of California ,
Rohini bedi enjoys a veritable exclusivity in the Couture market. Creating one of, custom designed saris, Indian tunics and skirts for her clients,
many of whom are brides to be, Rohini dips into festive colours, rich hand embroidery and weaves to create collections in shades of Fuschia ,
flame red, emerald green and saphire blue. Her collection comprises of a very exuberant line of formal and bridal wear.
Her tryst with designing began soon after school , when she began dressing herself and her friends. Taking this passion a step further, she turned
it into her profession. She transformed traditional Indian attire into a more fashionable and westernized silhouette . After a few successful
exhibitions held across the country, she started supplying clothes to many mainstream established designer stores in New Delhi and Bombay.
In 1988 she launched her own store "Madame Butterfly" in New Delhi's Heritage Hotel the 'Ambassador'. Retailing under her own label at many
couture establishments to foreign countries like Singapore, London , Dubai and USA , Rohini soon found that she loved to create clothing for the
western world and it is in this genre of fusion fashion that she now finds her creative forte in .
CHRONOLOGY :
1986 : Fashion show. Ashoka Hotel, New Delhi, India.
1987 : Fashion show. Oberoi Hotel, New Delhi, India.
1988 : Opened Retail store : 'Madame Butterfly.' in The Ambassador Hotel, New Delhi
1991 : Fashion show. Ambassador Hotel, New Delhi, India.
1992 : Fashion show. Jakarta, Indonesia.
1994 : Mutiny Fashion show. Taj Mahal Hotel, New Delhi, India.
1995 : Fashion show. Leela Kempinsky Hotel. Bombay, India.
1996 : Fashion show. Elephanta Caves, Bombay, India.
1998 : Fashion show. Canadian Embassy, New Delhi, India.
2000 : Fashion show. Indian High Commission, Singapore.
2002 : Opened ‘Khazana’ Retail Store in Artesia, CA
2002 : Fashion show. Tiger Ball, Asia Society Texas, Houston.
2002 : Ziba Bridal show, LA, California.
2002 : Fashion show. San Fransisco, CA,
2002 : Fashion show. Barfly Club, Sunset Blvd, Beverly Hills, CA.
2003 : Fashion show. Sheraton Hotel, Cerritos, CA.
2004 : Fashion show. San Diego, CA
2004 : Opened ‘Diablo’ in Mesa Verde Plaza, Costa Mesa, CA.
2008 : Fashion show. The Keating Hotel,San Diego, CA
2008 : A Link to Fashion. Las Vegas, NV
2009 : Fashion show. California Plaza, Los Angeles, CA
2009 : Fashion show. ‘Miss India USA’ Long Beach, CA
2010 : Fashion Show. Swan Club, Long Island, NY
2010 : Fashion show. Pasadena, CA
2010 : Fashion show. ‘Miss India USA’ Long Beach, CA
Exhibitions and Private showings :
London
Dubai
Germany
Vancouver
Toronto
France
USA
Retail Outlets over the years :
Madame Butterfly, New Delhi.
Ogaan, New Delhi
Heritage, New Delhi
Big Joes, New Delhi
Ebony, New Delhi
Kaaya, New Delhi
Mutiny, New Delhi
Profile, New Delhi
Theme For A Dream, New Delhi
Vama, Bombay
Designer Studio, Bombay
Gimmicks, Bombay
Areesa, Bombay
Intershoppe, New Delhi
Intershoppe, Bombay
Khazana, Artesia, CA
Diablo, Costa Mesa, CA